Title: Work-Life
Tag Line: Find your calling at Jackson County Mental Health
Realizing that modern day post-lockdown job seekers have emerged with new values that influence their job hunting, we felt that now more than ever, values like a great work-life balance, positive company culture, and rewarding work were at the top of people’s must-haves.
The title and tag line of this campaign succinctly incorporated all of those values in a way that was immediately eye catching (“Work-Life” acted as a play on words that teased at both work-life balance and what life is like at work) and holistic (a “calling” indicated something more than just a job, including lifestyle, a sense of pride, and a higher purpose than just earning a paycheck).
This overarching theme was fleshed out in each of the three creative executions:
- From Intern to Career (career growth)
- Elite Crises Unit (unique, innovative, rewarding work)
- Hear from our team members (company culture)
Our goal was to communicate that living in and working for Jackson County is attractive as a whole package—the work is rewarding, the compensation package is competitive, the community and environment are enjoyable, and the lifestyle is desirable.
This multi-channel marketing campaign, created in both English and Spanish, included video and web development as well as the social media platforms LinkedIn, Meta (Facebook), Pandora, and Mobile Conquesting.
