Concept: Your Best Life for You and Your Loved Ones
Tagline: Because They Love You.
This campaign centered on happy, healthy older adults living active, fulfilling lives filled with meaningful engagements, personal interests, and time spent with the people they love.
The goal of this campaign was to stress how important it is to stay up to date on vaccinations that help prevent diseases to which older adults are more susceptible, such as influenza and shingles. This campaign served as a reminder to the generation who are 60 and above the value immunizations have had in the past to keep their community safe, and to protect both their own health and the well-being of those closest to them.
Lastly, this marketing effort emphasized the importance of older adults staying on track with their vaccinations, and included a clear call to action to schedule an appointment with the Jackson/Josephine Counties Public Health Immunization Clinics.
Video - YouTube
