Campaign: United Way Mental Health Anti-Stigma

What’s your initial reaction when you hear the words “mental illness”?

For most people who it hasn’t touched, it can create feelings of uneasiness, awkwardness, and even skepticism. In our culture, mental illness is still somewhat taboo.

Together with United Way of Jackson County, we worked hard to help change that. Our multi-channel awareness and education campaign worked toward breaking down the stigma surrounding mental illness—and its surprising pervasiveness in our society. Our videos on Facebook were seen 743,112 times, and our TV commercials were shown on 3 local channels.