Campaign: Jackson County Wildfire & Smoke Prevention

Enough was enough: in response to the severe smoke experienced during the last few years from Oregon wildfires, the Jackson County commissioners wrote Proclamation 17-19, which urged lawmakers to provide the resources necessary for full wildfire suppression during fire season in 2019. 5:00 Marketing was tasked with a massive 3-month awareness campaign that sought to garner support for this proclamation and amplify the voice of the citizens of Jackson County. The campaign utilized several communication channels including television, newspaper, radio, social media, and online video.