5:00 Marketing was tasked to target two specific market segments to raise the awareness of the Jackson County efforts related to prevention and suppression of wildfire and smoke, and to protect the real and personal property, health, safety, welfare, economic opportunities and the very livability of Jackson County.
We used Facebook Marketing and YouTube Marketing targeting people in Jackson County.
The YouTube campaign reached over 150,000 unique people with over 1,125,000 total impressions, and videos were viewed to completion 543,233 times by people in our county, helping achieve our goal of awareness in Jackson County.
The Facebook campaign reached over 104,000 unique people with over 750,000 impressions and created 12,985 clicks to our landing page creating engagement by the people of Jackson County.
