Campaign: 2024 Jackson County Fair

The annual Jackson County Fair is an exhilarating celebration of agriculture, entertainment, and community taking place every summer at the Jackson County Fairgrounds & Exposition Park in Central Point, Oregon.

This multi-faceted advertising campaign based around the “It's An AgVenture” slogan was executed via a mix of traditional and digital media.

Through the use of modern marketing strategies, this campaign lifted awareness of the Jackson County Fair, which has been a cherished tradition since 1859, attracting visitors from across the region to enjoy a myriad of attractions and activities..

This multi-channel campaign included both demand-generation and fulfillment tactics, including TV, social media, digital display, and search engine marketing ads.