Campaign: Jackson County Health Immunization Clinic

Jackson County, it’s time to get caught up… on routine vaccinations! That was the primary message that Jackson County Health and Human Services enlisted our help to communicate to our community.

The need for this campaign was born out of a lingering challenge left over from the COVID-19 pandemic: many people, both kids and adults, have fallen far behind on routine vaccinations. This campaign’s goal was twofold: to educate Jackson County residents on the importance of catching up on their vaccinations, and direct them to the Jackson County Public Health Immunization Clinic to receive them.

Utilizing a wide variety of traditional and digital media, this campaign reached a high percentage of residents in Jackson County through various formats, including video, radio, digital graphics, and print media. The campaign was targeted at both English and Spanish-speaking populations.