Campaign: Jackson County HHS WIC

Along with joyous and exciting, becoming a new mother can also be scary and overwhelming.

So we wanted to inform as many people as we could about the help provided by the WIC (women, infants, and children) program. Commissioned by Jackson County’s Health and Human Services, our multi-channel campaign used radio, print, billboards, and targeted Internet marketing to get the word out to mothers who could benefit from WIC’s educational and nutrition resources. Within a month we directed 1,460 people to WIC’s information page on Jackson County’s website.