"Reach for the Star"
There is no shortage of car body repair shops in the area, but not all of them are cut from the same cloth. Star Body Works, which has been “Taking The ‘Dent’ Out of Accidents Since 1948,” came to us to develop a comprehensive marketing campaign that communicated their professionalism and dedication to quality work, but that also helped humanize the company.
Through a mix of traditional and digital media, we created a multi-faceted advertising campaign based around the “Reach for the Star” slogan.
This campaign lifts awareness of Star Body Works’ quality and reliability by educating people about technicians’ skills, the technology of their tools, and adherence to manufacturer-certified practices.
The campaign also showcases Star Body Works’ human side by giving employees a chance to be on camera and talk about themselves and their own lives.
This multi-channel campaign includes both demand-generation and fulfillment tactics, including TV, social media, digital display, and search engine marketing ads.
